Most people start a business with the idea in mind that they will make money by the size of their business. The problem is that most people fail at making money because they have no plan. If you have an idea for a small business, you need a solid plan in place before you start investing your time and money into it. Here are some tips that can help you get started on the right track towards your own success:
First, when you are ready to create your small business profile, you will want to have a well designed website. This website will serve as your business profile in the eyes of Google, Yahoo, and other major search engines. SEO is what helps your business to show up frequently on this search results page. And it is absolutely crucial to ensuring that prospective customers can locate you.
Second, your SEO plan should include a proper meta description. The meta description is the first sentence or two that appears in Google, MSN, and other search engines. This describes your business in a nutshell, so make it good! You want to emphasize what your company offers, and what makes you different from your competition. The search engines will reward you for the SEO work that you invest in the search engines.
Third, you should include a high quality set of keywords in your meta description. A quality set of keywords will help with your search engine optimization and help you avoid being on the end of the Google Sandbox. Keyword density is a big issue in the world of SEO. Google restricts keyword density to a certain amount, but you don’t want to go over the limit. H1 tags are another area where you want to be strategic with your keyword choices.
Fourth, be sure to use a unique set of headings and other descriptive words in your web copy. Search engines can’t read the content, they just scan the text. That’s why headings and keyword density matter so much in SEO marketing. A couple or more words leading to the next page will be penalized by the search engines. A couple or more words leading to a site that isn’t directly related to your main website is perfectly fine.
Fifth, be sure to incorporate links to your website within your content. Links will be crucial to your overall SEO plan. In order to succeed at organic traffic generation, you have to build links organically. Most small businesses just aren’t able to dedicate the time necessary to building organic links. That is where seo marketing can help!
Sixth, be sure to take advantage of social media when it comes to SEO. Twitter, Facebook, Digg and other social media sites allow you to get real-time feedback on your website. This information can help you fine-tune your SEO strategy. You can also post links to your website within social media posts. Use the backlinks from these back links to increase your search engine rankings. Using both methods together will greatly assist your SEO goals.
H1 Tags – Using h1 tags correctly is important. According to search engines, the most important element in an SEO strategy is the amount of relevant backlinks that are attached to a website. Research shows that Google is particularly sensitive to h1 tags that contain the same keywords repeatedly. In fact, many search engines will penalize websites for using the same h1 tag over again. A good way to create unique backlinks is to use several keywords in the h1 tag. In this way, you will receive only positive attention from the search engines.